Design Research for Better Player Experiences

XEOAnalysis™ provides real customer data to provide a more comprehensive picture on how people play than surveys and focus groups. With our in-house lab and custom field studies, we offer objective prioritized observations, analysis, and recommendations from first concept to final Beta.

XEOAnalysis™ Improves Usability Playability Player Emotions

People who play games are different than people who build them. Independent third party usability evaluation is one of the most cost-effective methods to improve quality. We specialize in design research and understand games so our clients can improve the player experience as well as the positioning. XEOAnalysis™ focuses on how people play to reveal more detail on the actual play experience than traditional market research.

Attention-grabbing marketing is important, but no amount of advertising dollars can make a game more fun. Design research beyond market research, XEOAnalysis™ collects data to improve the design of the game’s Player Experience, not just the packaging.