Emotion
and the Fun of Games
As experts in player
experiences we see a huge gap between
"market research" and what players
most enjoy about play. Players may check "good
graphics" on a online survey, but our cross-genre
contextual research reveals a more interesting story.
We know how games deliver more emotions than
frustration, excitement, and fear. The secret is
in the gameplay.
The 4 Fun Keys create
games' four most important emotions:
1. Hard Fun: Fiero - in the moment personal triumph
over adversity
2. Easy Fun: Curiosity
3. Serious Fun: Relaxation and excitement
4. People Fun: Amusement
These four main reasons why
people play games are how best sellers create more
emotions for more captivating play. Each key unlocks
a different set of play experiences. Because players
alternate between them during a single play session
best selling games offer at least three of the 4 Fun
Keys. Only XEODesign's methods take advantage
of the 4 Fun Keys to heighten player emotions.
Nicole Lazzaro, President,
of XEODesign,® Inc. has shared the insights
and analysis from XEODesign's independent player
research with the game development and human-computer
interaction communities. Now that knowledge is
available to you.
First presented
at the Game
Developers Conference in 2004; Why
We Play Games: 4 Keys to More Emotion shares
one slice of what we have learned from our independent
cross-genre research on gamers. Learn more about
Hard Fun, Easy Fun, Serious Fun, and People Fun by
contacting us or download the white paper abstract here.
The 4 Fun Keys
create emotion from interaction in productivity
software as well as games. Usability only focuses
on minimizing complexity and reducing user frustration.
XEODesign's 4 Fun Keys increase user motivation by
harnessing the power of play.
Contact XEODesign: If
you would like a copy of the presentation slides and
more information about the 4 Fun Keys contact us at info@xeodesign.com or 510.658.8077.
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