Customers Don’t Buy Games, They Buy Experiences

People play for the experiences games create: the opportunity for challenge and mastery, the sense of accomplishment, the feeling of total immersion, a ticket to relaxation, or simply the opportunity to spend time with friends.

We believe there’s a large untapped market for games that capitalize on the true nature of emotions and play.

We believe in challenging assumptions about player personas and target market profiles. We gather real-world data from people playing in our lab or in their homes to help developers create better gaming experiences.

We believe viral marketing sells games and begins with a remarkable player experience.

We believe in testing designs early to catch show-stopping issues so there are resources available to address them.

We believe fun requires a little work and that work requires a little fun.

We believe people who design games are fundamentally different than the people who play them. It takes a lot of specialized skills and talent to make a great game. Chances are your customer has a different set of life experiences and expectations. We are here to help.