What is Usability for Games?
We don’t play games because they are usable, we play them because they are fun. Yet usability issues cost the game industry millions of dollars in lost sales and technical support costs. Poor usability frustrates players by pulling them out of the game. Addressing usability issues early ensures that the value of your game reaches the largest possible market.

In a highly competitive market place, usability increases the value proposition. Ignoring usability issues increases learning time, increases the need for tutorials and reduces the size of the market. Poor usability makes games less fun to play by offering pointless challenges that pull players out of the game.

What is Player Experience?
Player Experiences are more than high scores. People play games for specific reasons and have high expectations for what they get out their games. While players may not be able to articulate this with a check box on a survey, it is clear from our research that people play games for specific reasons.

What do We Mean by Design Research?
We look at the player experience created from player interaction with the game, collecting data and feedback that game designers can use to improve the game's appeal. Our detailed reports contain recommendations that marketers, designers, and engineers can understand and implement.