Shakespeare designed the emotional space between characters. Developers design the emotional space between player and game.

XEODesign,® Inc. looks beyond story cut-scenes and has identified over thirty emotions  evoked during gameplay. Pioneers in research and design methodology, our proprietary tools have identified how best-selling games trigger more emotions to deliver extraordinary player experiences, and what kinds of fun players most like to have.

Want more than story in your game? Cinematics aren’t the only way to create emotion. At XEODesign we’ve identified how games create emotion through doing. Which is after all, why we play games.