XEODesign®
- For New Player Experiences
XEODesign is the world's first player experience design (PXD) consulting company
and leading researchers on emotion and the fun of games. We provide
Player Experience Design (PXD) services for games and software. We help
make products easier and more fun to use by targeting the complete customer
experience, from art to usability to emotions around interaction.
XEO (zeo) The
thrilling feeling of something new and as of yet
undiscovered.
XEODesign's interviews of
people waiting to buy their iPhones finds that
much of the success of the Apple iPhone comes from
unique attibutes of its emotion profile, especially
social emotions. To demonstate the practical application
of XEODesign's approach we used this research to
make a game called Tilt that creates a player experience
(PX) that feels like a natural extension of the iPhone
because the game mechanic builds on the same emotion
profile. Read Nicole's Fast
Company interview on
designing the emotions for Tilt.
Since 1992, our services have improved
over 40 million player experiences and helped industry
leaders such as UbiSoft, LeapFrog, Sony Online, Sega,
Roxio, and Maxis profit by offering more fun for
their customers.
XEODesign,
Inc. offers deep and unique expertise in the development
of interactive entertainment. We have spent over
a decade researching design, usability, and game-playing
experiences. With our integrated services, we go
the extra mile to help make our clients’ products
a success.
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