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Player Experience Design (PXD)
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The Wonder Woman
~ Fast Company Magazine "How The iPhone Accelerometer Game Tilt Taps Into User's Emotions"

CES 2010 Top 15 Trends
by Nicole Lazzaro

XEODesign Results
A guide to how we help our clients put emotion into play

Follow Nicole on Twitter for insights as they happen.

Tilt: An Adventure in 1.5 Dimensions (still in Beta) wins first runner up in DiscoveryBeat's App Contest! ~ VentureBeat.

ScobleShow Video
Why the iPhone Makes Us Happy ~ Nicole Lazzaro on emotions and the iPhone

"Creating an MSO: Viral Emotions and the Keys to Social Play" ~ Gamasutra review of Nicole's GDC China talk

Women in Games: The Gamasutra 20 ~ Gamasutra May 21, 2008 Nicole Lazzaro Named one of Gamasutra's Top 20 Women in Games

Nicole's Upcoming PlayTalks

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Tilt in the News
Wired
Top 9 iPhone Hacks
O'Reilly Radar
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XEODesign® - For New Player Experiences
XEODesign is the world's first player experience design (PXD) consulting company and leading researchers on emotion and the fun of games. We provide Player Experience Design (PXD) services for games and software. We help make products easier and more fun to use by targeting the complete customer experience, from art to usability to emotions around interaction.

XEO (zeo) The thrilling feeling of something new and as of yet undiscovered.

XEODesign's founder, Nicole Lazzaro, honored on the Fast Company list of Most Influential Women in Technology 2010: As one of technology's most influential women in games she joins Lucy Bradshaw, Susan Wu, Kate Connally, Jane McGonigal, and others we admire outside of games such as Jill Tarter Director, SETI, and Meredith Artley, Managing Editor, CNN.com. Congratulations to all!

Tilt HD: Flip's Adventure in 1.5 Dimensions Now Available on the iPad!

iPhone Fun and Games!
Tilt is the first motion controlled game for the iPhone. Read how we used the 4 Fun Keys to design emotions for a game with an iPhone PX!

Over 250,000 visits!

Tilt HD made the Top 10 Free iPad Game list in 10 countries. #3 in the USA! XEOPlay (XEODesign's sister company) released our new game Tilt HD: Flip's Adventure in 1.5 Dimensions on the iPad. In addition to a fun game Tilt is also a research platform to unlock more secrets on emotion and play.
Video Game Character Works Tirelessly to Clear Volcanic Ash from Eyjafjallajokull <- Read The Earth Day Press Release

On Earth Day Tilt HD: Flip's Adventure in 1.5 Dimensions on the iPad made the Top 10 Free iPad Game list in 10 countries. #3 in the USA! #1 or #2 in 7 countries. (iPhone version of Tilt is coming soon.) Then thousands of players tilted together to earn over 350,000 TiltPoints to win the Earth Day TiltMOB Co-op Challenge!

A first glimpse at the power of the 4 Keys to Fun: Players of Tilt HD: Flip's Adventure in 1.5 Dimensions earned over 350,000 TiltPoints in our Earth Day TiltMOB Co-op Challenge last week to raise awareness of the The Eyjafjallajokull Volcano ash cloud over Europe. We asked for 100K and players tilted together over a quarter million times to help Flip CHOMP that many ash particles from the air on the global score board. New TiltMOB challenge coming soon! Check out the TiltWorld Map!

How we created Tilt
XEODesign's interviews of people waiting to buy their iPhones finds that much of the success of the Apple iPhone comes from unique attibutes of its emotion profile, especially social emotions. To demonstate the practical application of XEODesign's approach we used this research to make a game called Tilt that creates a player experience (PX) that feels like a natural extension of the iPhone because the game mechanic builds on the same emotion profile. Read Nicole's Fast Company interview on designing the emotions for Tilt.

Since 1992, our services have improved over 40 million player experiences and helped industry leaders such as UbiSoft, LeapFrog, Sony Online, Sega, Roxio, and Maxis profit by offering more fun for their customers.

XEODesign, Inc. offers deep and unique expertise in the development of interactive entertainment. We have spent over a decade researching design, usability, and game-playing experiences. With our integrated services, we go the extra mile to help make our clients’ products a success.



Copyright 2005-2010 XEODesign,Inc.