XEODesign®
- For New Player Experiences
XEODesign is the world's first player experience design (PXD) consulting company
and leading researchers on emotion and the fun of games. We provide
Player Experience Design (PXD) services for games and software. We help
make products easier and more fun to use by targeting the complete customer
experience, from art to usability to emotions around interaction.
XEO (zeo)
The thrilling feeling of something new and as of
yet undiscovered.
XEODesign's
founder, Nicole Lazzaro, honored on the Fast Company
list of Most
Influential Women in Technology 2010: As
one of technology's most influential women in games
she joins Lucy Bradshaw, Susan Wu,
Kate Connally, Jane McGonigal, and others we admire
outside of games such as Jill Tarter Director,
SETI, and Meredith Artley, Managing Editor, CNN.com. Congratulations
to all!
Tilt
HD: Flip's Adventure in 1.5 Dimensions Now Available
on the iPad!
Tilt
HD made the Top
10 Free iPad Game list in 10 countries. #3
in the USA! XEOPlay
(XEODesign's sister company) released our new
game Tilt HD: Flip's Adventure in 1.5 Dimensions
on the iPad. In addition to a fun game Tilt is
also a research platform to unlock more secrets
on emotion and play.
Video
Game Character Works Tirelessly to Clear Volcanic Ash
from Eyjafjallajokull <- Read The Earth
Day Press Release
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On Earth Day
Tilt HD: Flip's Adventure in 1.5 Dimensions
on the iPad made the Top
10 Free iPad Game list in 10 countries.
#3 in the USA! #1 or #2 in 7 countries. (iPhone
version of Tilt is coming soon.) Then thousands
of players tilted together to earn over 350,000
TiltPoints to win the Earth Day
TiltMOB Co-op Challenge!
|
A first
glimpse at the power of the 4 Keys to Fun: Players
of Tilt HD: Flip's Adventure in 1.5 Dimensions
earned over 350,000 TiltPoints in our Earth Day
TiltMOB Co-op Challenge last week to raise awareness
of the The Eyjafjallajokull Volcano ash cloud over
Europe. We asked for 100K and players tilted together
over a quarter million times to help Flip CHOMP
that many ash particles from the air on the global
score board. New TiltMOB challenge coming soon! Check out
the
TiltWorld
Map!
How we created Tilt
XEODesign's interviews of
people waiting to buy their iPhones finds that much
of the success of the Apple iPhone comes from unique
attibutes of its emotion profile, especially social
emotions. To demonstate the practical application
of XEODesign's approach we used this research to
make a game called Tilt that creates a player experience
(PX) that feels like a natural extension of the iPhone
because the game mechanic builds on the same emotion
profile. Read Nicole's Fast
Company interview on designing the emotions for
Tilt.
Since 1992, our services have improved
over 40 million player experiences and helped
industry leaders such as UbiSoft, LeapFrog, Sony
Online, Sega, Roxio, and Maxis profit by offering
more fun for their customers.
XEODesign,
Inc. offers deep and unique expertise in the development
of interactive entertainment. We have spent over
a decade researching design, usability, and game-playing
experiences. With our integrated services, we go
the extra mile to help make our clients’ products
a success.
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