XEODesign (pronounced zee-oh-design) is an award-winning firm that helps organizations increase engagement with play. We identify ways to increase engagement by eliminating factors that prevent play, and we uncover new opportunities for creating experiences based on what players like the most about games.
We envision new game-inspired products and services, and we design the player behaviors, game mechanics, and emotions that make them work best. We help our clients innovate and attract new markets through revealing player's hidden motivations and catalyze their team's creativity.
Our continuing research on why we play games helps us unearth new methods for increasing engagement with play.
The people at XEODesign are committed to being the best Player Experience practitioners.
XEODesign engages full-time and contract team members, all experts in interface design, game design, and player research.
A world-renowned game researcher, designer, and speaker who makes games more fun, Nicole Lazzaro discovered the Four Keys to Fun in 2004, a model used by hundreds of thousands of game developers worldwide. She used this model to design the iPhone's first accelerometer game in 2007, Tilt World. One of the 100 most influential women in high tech, top 20 women working in video games, and top 10 women in gamification, Nicole's work has been widely cited by global news media such as Wired, Fast Company, CNN, CNET, and the Wall Street Journal. She has advised the White House and the US State Department on the use of games to unlock human potential to improve our world.
Glenn Hernandez started drawing at the age of five and hasn't stopped since. He has a passion for books, history, illustration, animation, and all things having to do with design. His specialty is Character Design, pulling inspiration from many sources including abstract and figurative art from the 1960s to contemporary.
Favorite Artists: Harry Clarke, Frank Auerbach, JMW Turner, David Park
First Language: Spanish
Dan Super's first experience with game programming was randomly changing numbers to see what would happen on a Space Invaders game for Apple II. This same inquisitive nature is now backed by a deep understanding of game design, programming, physics and animation which enables Dan to craft amazing gameplay experiences.
Favorite game: Mass Effect Series
Number of games in Dan's Steam account: 230+
Rebeka Joye Reinhart has been working in game art and illustration since 2009. Both artwork and games have always been a huge part of her life, and she strives to bring the fields together to make games that are visually stunning, meaningful, and enjoyable. When she's not gaming, Rebeka is being inspired by Science Fiction, Mythology, Music, and Architecture.
Favorite game series: Fallout, The Witcher, FEAR, Mass Effect, Battlefield
Black-Metal T-Shirts Owned:16
Interesting in joining our growing team? Visit our jobs page!