About
We are the world's first Player Experience Design consultancy with 20 years of experience.
We are the world's first Player Experience Design consultancy with 20 years of experience.
About XEODesign, INC.XEODesign (pronounced zee-oh-design) is an award winning firm that helps organizations increase engagement with play. We identify ways to increase engagement by eliminating factors that prevent play, and uncover new opportunities for creating experiences based on what players like the most about games.
We envision new game inspired products and services and we design the player behaviors, game mechanics, and emotions that make them work best. We help our clients innovate and attract new markets through revealing player's hidden motivations and catalyze their team's creativity.
Our continuing research on why we play games helps us unearth new methods for increasing engagement with play.
The people at XEODesign are committed to being the best Player Experience practitioners.
XEODesign engages fulltime and contract team members, all experts in interface design, game design, and player research.
Nicole Lazzaro, FounderA world renown game researcher, designer, and speaker who makes games more fun, Nicole Lazzaro discovered the Four Keys to Fun in 2004, a model used by hundreds of thousands of game developers worldwide. She used this model to design the iPhone's first accelerometer game in 2007, Tilt World. One of the 100 most influential women in high tech, top 20 women working in video games, and top 10 women in gamification, Nicole's work has been widely cited by global news media such as Wired, Fast Company, CNN, CNET, and the Wall street Journal. She has advised the White House and the US State Department on the use of games to unlock human potential to improve our world.
Matthew Petyo, Lead ArtistAn award winning designer and artist, Matthew has worked in the gaming and animation industry for the past decade. In addition to his professional work, Matthew has served on the Animation and VFX MFA advisory board at the Academy of Art University in San Francisco.
Favorite game: Portal 2
Power Animal: Raccoon
Glenn Hernandez, Concept ArtistGlenn Hernandez started drawing at the age of five and hasn't stopped since. He has a passion for Books, History, Illustration, Animation and all things having to do with design. His specialty is Character Design, pulling inspiration from many sources including abstract and figurative art from the 1960s to Contemporary.
Favorite Artists: Harry Clarke, Frank Auerbach, JMW Turner, David Park.
First Language: Spanish
Dan Super, Lead ProgrammerDan Super's first experience with game programming was randomly changing numbers to see what would happen on a Space Invaders game for Apple II. This same inquisitive nature is now backed by a deep understanding of game design, programming, physics and animation which enables Dan to craft amazing gameplay experiences.
Favorite game: Mass Effect Series
Number of games in Dan's Steam account: 230+
Kevin Liang, Web DeveloperKevin Liang recently graduated from UC Davis with a BA in Design. Aside from designing the new XEO Sites, Kevin enjoys working on level designs for games with XEOPlay.
Favorite Video Games: Megaman Series, Street Fighter Series
Favorite Video Game Character: Solid Snake
This could be youInteresting in joining our growing team? Visit our jobs page!
