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An industry leader, XEODesign is the first company to deliver Player Experience research and design. We know how to create gaming experiences that target key emotions in players. For over 20 years, we've been powering up fun in games (over 100M player experiences), delivering more successful applications for major game publishers, and increasing engagement for Fortune 500 companies.

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Tilt World

Showcasing XEODesign's principles in action, Tilt World is an iOS game that plants trees. Visit our site to learn how implementing the 4 Keys to Fun helped us invent the first iPhone accelerometer game that uses emotion to deliver a superior player experience.

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Four Keys

Serious. Easy. Hard. People. Our "Four Keys to Fun" research with over 100K downloads has revolutionized game design and gamification. Come see why leading game designers worldwide have adopted the 4 Keys as an essential part of their workflow.

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